August 2004

First place

Agency.com

BT briefed Agency.com to produce a campaign to engage a sector of the broadband market that had to date been particularly resistant to adopting broadband.  The key insight is that the audience of harassed and busy professionals is time poor, and feel that Broadband is 'unnecessary'.
Second place

Lean Mean Fighting Machine

The brief was to create an online campaign that persuaded media planners, communication planners and marketing managers
Third place

Sonaa

To position LIFT and a core question of the LIFT Enquiry (2001-2006) what can theatre be ?