August 2004
First place
Agency.com
BT briefed Agency.com to produce a campaign to engage a sector of the broadband market that had to date been particularly resistant to adopting broadband.
The key insight is that the audience of harassed and busy professionals is time poor, and feel that Broadband is 'unnecessary'.
Second place
Lean Mean Fighting Machine
The brief was to create an online campaign that persuaded media planners, communication planners and marketing managers
Third place
Sonaa
To position LIFT and a core question of the LIFT Enquiry (2001-2006) what can theatre be ?
