April 2004
First place
Profero
When Ask Jeeves repositioned itself as 'The Find Engine', Profero’s goal was to produce an online campaign that communicated this. Whilst remaining faithful to offline work, Profero created fresh scenarios to explore and introduced interactivity to emphasise the proposition.
Second place
Dare Digital
Dare has further developed the ATL concept of "things being in the wrong place" by putting the online advertising itself
