April 2004

First place

Profero

When Ask Jeeves repositioned itself as 'The Find Engine', Profero’s goal was to produce an online campaign that communicated this. Whilst remaining faithful to offline work, Profero created fresh scenarios to explore and introduced interactivity to emphasise the proposition.
Second place

Dare

Dare has further developed the ATL concept of "things being in the wrong place" by putting the online advertising itself
Third place

AV Browne

Online promotional campaign to establish and position BT Yahoo!