September 2003

First place

Poke

The Global Rich List gives people the chance to find out where they sit (income-wise) compared with the rest of the world - the result is designed to put people's earnings in a global context and encourage them to make a donation...
Second place

Euro RSCG

This campaign was designed to remind the 16-24 year old audience (many of them students) of the importance of working sm
Third place

Tribal DDB Worldwide

Phaeton is VW’s first foray into the luxury sector. VW knew they couldn’t compete head on with the established marques.