May 2003

First place

Tribal DDB Worldwide

Touareg is the new luxury 4X4 by VW. Unlike other 4X4s, it’s equally adept off road as on. Tribal had to focus on this and chose a big idea that runs through ads and a microsite. An on/off switch lets users see the Touareg perform on both terrains.
Second place

WCRS & CO

Following on from the 'It's a Mini adventure' campaign, the current 'Brand' campaign uses rich media to present the humo
Third place

Abel & Baker

The brief was to show how cheap and easy it is to update your home with IKEA textiles.