Xperia Studio

SonyEricsson Xperia
IAB Entry 25th November 2011

Brief Explanation

Sony Ericsson wanted to devise and execute a multi-platform brand-building strategy for its Xperia range of handsets.

In September, the Xperia Studio was launched. An always-on entertainment platform allowing artists and collaborators to create and share their most innovative content. Sony Ericsson’s Xperia Studio invites a range of creative thinkers, intellectuals and hackers to take its Xperia handsets to their absolute limits, and ultimately to ‘remake reality’.

The first round of collaborators involved in the Xperia Studio project includes:

- Illutron, a collaborative interactive art studio in Copenhagen
- Dr. Joshua Peek, a Hubble Fellow and astrophysicist at Columbia University, NYC
- Ed Sloane, a lifelong surfer and innovative surf photographer from Victoria, Australia
- Annabel Linquist – an artist and musician from NYC

Each influencer project has been video-documented on Xperia handsets and uploaded to the Xperia Studio platform, which also lives on Facebook www.facebook.com/sonyericsson and Twitter www.twitter.com/xperiastudio.

This project underlines Sony Ericsson’s heritage as an innovator that continually blurs the lines between entertainment, technology and communications.