X-Factor Challenge

The X Factor is Europe’s biggest singing contest, so when The Carphone Warehouse decided to sponsor the show we knew we needed to make the experience bigger and better than ever. 
The X Factor Challenge lets viewers sing and draw themselves for a chance to appear on TV during the show’s ad breaks. 
Having the web experience at it's centre, the campaign uses TV, mobile and social media to engage the user in different levels. From simply watching and judging someone's performance to creating their own, sharing it via their mobile and, ultimately, starring on TV. 
On the site users can get the lyrics for eight classic sing along tracks and then choose to record their performance via a freephone number on their mobile or their computer’s microphone. Afterwards they need to choose a character to audition. It can either be a predrawn character or they can create their own by drawing it. Their creation then gets animated and combined with their voice recording to create a truly unique performance which gets judged by the public. Each vote comes with a series of fun animated consequences depending on just how good or bad the performance is judged to be. 
They can then send performances to friends as an email, upload it as a personalised message to Facebook and even send it on, for free, to their mobile as a video ringtone. 
Each week over the duration of the show, contestants will be picked from the website and their animations and singing performances used as TV idents, which can be viewed in the websites TV winners section and will then be seen by up to 12 millions viewers during in the Saturday night X Factor shows.