Who is Superfly?

Who is Superfly?

The Mercurial Vapour Superfly III is Nike’s premium football boot designed for quick-footed strikers and wingers and some of the most exciting pro athletes in the world. For the launch of the latest model, Nike has set up a high profile social media campaign that pitches this globally array of football talent against one another in a playful debate: Who’s the fastest moving? The fastest-thinking? The most dangerous? The most stylish? Who is the most Superfly?

Nike Football’s Facebook page hosts a Superfly hub aggregating the Facebook fan pages of Cristiano Ronaldo, Zlatan Iibrahimovich, Mesut Ozil, Neymar, Theo Walcott and 12 other speedy danger men. Over 20 high-energy films plus comments and content published by the players themselves drive young footballers and fans to debate which of these players has the greatest Superfly qualities.

Over the first five weeks of the campaign, the Superfly hub (Facebook app) has had over 2 million users. Over 5 million fans have been added to the athlete’s Facebook pages. The campaign has seen over 1 million views of the players videos, with Cristiano’s ‘Who is Superfly?’ video (http://www.youtube.com/nikefootball#p/u/17/-M6E_vO4Koc) leading the way with over 200k views.

The debate continues. Who is Superfly?