Walkman Worlds
Sony Ericsson
A global site and banner campaign to launch the new walkman range of phones.
On this ambitious site each phone is represented by a different world made up of music, a dancing figure and animated landscapes. Users can also make their own world by choosing music and using a nifty drag and drop image app.
So far so good. Over 20,000 have created and shared their world.
The bright product focused banner campaign drives traffic and does a good job of exploring the new brand identity while pushing the music message.
Walkman Worlds came third in the January 2007 contest.
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