Vodafone - Evolution of mobile

Vodafone approached TBG to help launch their new YouTube channel. With a limited budget we wanted to produce something relevant that provoked conversation amongst customers and kickstarted the channel.

We took the tried and tested meme of 3D projection mapping and gave it a new spin. The smallest ever 3D projection mapping project.

Projecting onto various handsets, the video charted the development of mobile technology through the last 3 decades starting with the Motorola dynaTAC and ending controversially with an android HTC (iPhone fail as the kids said).

With zero seeding budget, the video racked up 500,000 views in 2 weeks and is well on the way to becoming the most viewed 3D projection mapping video ever.

- We trended on twitter for 3 days
- Were shared 1.2 million times
- Became the most viewed YouTube video in the technology category
- Featured in Time magazine, The Guardian, creativity-online, pfsk, adverblog and many many more.
- And most importantly, clicks to the Vodafone store went up 400%