True City
In January 2010 Nike launched True City, a new application for the iPhone that unlocks access to city insiders' views of sport, life and culture in six of Europe's most innovative cities: London, Berlin, Paris, Milan, Amsterdam and Barcelona. The campaign was devised and created by AKQA.com
In the spirit of the original AM1 design inspiration, Nike asked AKQA to devise a digital enablement piece that would allow fans to reveal their cities by sharing their own extraordinary journeys for others to discover.
From pitch to launch, the concept for Nike True City has remained consistent. Rather than a guidebook for visitors, the app delivers a powerful combination of premium, geo-tagged content. Users download the app and get an alternative taste of their city - updated in real time by real people - and become inspired to start tagging and broadcasting their own view of the city on the fly, using the latest iPhone geo-tagging and Facebook Connect technology. It’s a powerful two-way partnership between the brand and its audience.
