Trivial Pursuit Experiment

Trivial Pursuit Experiment is a fun and addictive game that reveals your inner genius by pitting Men versus Women across the world to discover once and for all, who is the smartest sex! Players can also create banter cards to send to their friends, the perfect way to enlist more players for your side, or to have a dig at the opposition! Because we all have days when our inner genius is hiding, we created the Trivial Pursuit Wedgie awards: send in your favourite clips of real life mistakes and we’ll share the winners every week. 

Trivial Pursuit Experiment is running in 9 languages, with a world-wide score of over four and a half million correct questions already answered. It’s proving to be a close call with the men in the lead by a narrow 500 questions, though the scores are changing in real-time. 

This year the classic Trivial Pursuit has had a makeover with six new question styles allowing for faster and more exciting game-play. Trivial Pursuit Experiment was created to support this launch. After all, playing in teams is better because no-one knows everything! 

The website is part of a wider campaign that includes viral, online display, social media and PR co-developed with US based agency Uproar.