Trident Gum

To develop an online presence for the Trident Gum brand within the UK market to support the release of Trident Gum into the UK in January 2007. 
To provide an online information source for all consumers who want to find out more about Trident gum. 
To raise awareness of Trident Gum as a new chewing gum brand and provide an unparalleled user experience through innovation and entertainment/content delivery, given that chewing gum is a relatively low interest category.