The work

Topman wanted to give their fans the chance to be on the front row of their upcoming show at London Collections: Men. So we created #Topman360 - an innovative and interactive social experience that gave their fans the chance to win tickets to the event, or view the show LIVE online from the front row.

Pre-show, we ran a competition giving four lucky fans the chance to attend to the fashion event for real. To win, they simply had to share a Topman Design invite with their friends on different social networks. The users with the most replies, won.

For the fans that couldn't make it in person, we built the ultimate online Front Row experience. Using an innovative and interactive 360° livestream, fans were able to control the camera to view the latest collection from any angle they wanted.

They could also interact with industry insiders and VIPs such as The Sunday Times Style, Henry Holland, iD Magazine, Lulu Kennedy and Simon Chilvers. They were tweeting live from the front row of the show, each tweet appearing in the live stream itself for viewers to view instantly - a Twitter first.

Using our 'shoot the show' feature, fans could even take live photos of their favourite looks to share on their social networks. They could also capture some live shots of fellow front row members - fashion influencers such as Ronnie Wood, Nick Grimshaw or David Gandy.

Streamed to over 100 countries live on Facebook and, it gave fashion fans a boundary pushing interactive experience - all from the best seat in the house.

#TOPMAN360 came third in the January 2013 contest.



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