The Ultimate Dragon Trainer

What better way to promote Paramount’s 'How To Train Your Dragon' movie, than by turning its audience into an army of budding dragon trainers! 

Greenroom@Momentum developed a call to action that invited the film's core audience of 8-12 year old kids to 'Become the ultimate dragon trainer'. To facilitate this, consumers were encouraged to journey through the campaign assets, garnering points for their interactions. There was a competition incentive to further grease the wheels and bespoke assets created by Greenroom were used to amplify the experience