The Natural Favourite

Is yours the natural favourite? 

Insight tells us that fans of The Natural Confectionery Company all have their own favourite sweet. So our idea was to give each sweet a distinct character and encourage people to help make their favourite the most popular across social networks. 

Supported by a TV campaign, our site shows which character is currently the most popular. We created a profile page for each character where visitors are able to find extra content including audio, video and images, which they can then share with friends. 

The more the characters are shared and interacted with, the more popular they become on the social media-fuelled ‘Splendiferous’ scale. 

Delish.