The Magic Flute Film Website

The site is a promotional tool for Kenneth Branagh's new production of Mozart's opera "The Magic Flute". Our brief can be summarised as creating a "place to play"; this is a site that aims to attract a new audience to opera by immersing them in the world of the film and the opera in a creative and playful way. 

The backdrop for the website is a visual abstraction of the entire opera. Each square is a bar in the opera, producing an interface consisting of a coloured grid of over 3,200 squares. The simple, consistent flute navigation allows viewers to focus on the Overture, Act I or Act II. 

Content is housed across blocks of squares, or bars, whose music is relevant to that piece of content. All content evolves in its own particular way from the grid. The content itself consists of games, text pieces and video pieces using information and material we collated during frequent visits to the set during production. 

The result is an entirely new approach to producing a film website. It utilises striking design and cutting-edge technology to extend the world of the film, both entertaining and informing the viewer.