The Green Box Project takes over Vimeo

In October 2011 Beck’s launched a unique Vimeo home page takeover to celebrate and expand its worldwide initiative, The Green Box Project. Outside Line designed, filmed and executed the Vimeo takeover.

The activity promotes the Beck’s Green Box Project and looks to inspire new artists to submit their own designs and collaborate with the project.

The Vimeo takeover is only the third of its kind to break out of the video box and will be a fully interactive and immersive visual walkthrough of the Green Box Project locations so far including New York, Milan and London.

It touches on all different kinds of art, graphic design and technology and aims to highlight the art that is already on display at Beck’s Green Boxes locations using augmented reality. The concept also sits behind an age-gate to ensure viewers are of legal age to watch.

The Beck’s Green Box project is a global fund established to inspire, celebrate and financially support independent talent in art, design, music and fashion.