THE ECONOMIST

The Economist is read by a broad range of intellectually curious people. To reflect the breadth of content available in the magazine and place a diverse range of readers at readers at the heart of our campaign, we posed the question 'Where do you get your ideas?' The online campaign showcases the physical spaces in which our readers think, the digital spaces they frequent, the music they listen to, and their favourite sections of The Economist. These are navigated via a 3D 'ideas sculpture' that grows over time as people add their own spaces to it