Supersonic

After six hugely successful years, Run London had earned a place in the hearts of 30-something occasional runners in London. This year Nike wanted to focus on a younger audience and put Nike+ at the heart of the campaign. Our answer was a brand new city attack. Supersonic invited London’s youth to prove their speed and to earn tickets for themselves and two mates to the ultimate 1K race and after party, featuring live performances from Dizzee Rascal and The Enemy.