Softphone

BT
Agency.com

Agency.com's viral game, 'The Hi-Def Chamber', uses voice technology to demonstrate the clarity of BT's VoIP software and it's High Definition Sound capability. 

The viral challenges participants to smash a number of glass objects using only their microphone and the power of their voice. The fact that users can use their own voice is an unusual mechanic; it not only ties in with the product feature, but also makes for an enjoyable and interactive experience. The viral targets tech savvy consumers that may already be using Skype or other VoIP software. 

The game was written and art directed by Gary Lathwell and Richard Peretti. Creative Director, Steve Whiteley.

Softphone came second in the January 2007 contest.

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