SLS AMG: Rare Experiences

The SLS AMG is a rare car indeed, from looks to performance and most certainly availability. Weapon7 were asked to create a massive online, traditional, mobile and social media campaign that led to rare chances to experience it. We created exclusive videos, blog content, an interactive Google Map that pinpoints places to see the car and experiential activity involving Gran Turismo 5. We tied in the BBC’s TopGear magazine and commissioned a 3D film/viral. Exploring the content could lead to hidden entry forms for chances to drive the car on amazing circuits around Europe.