Post-It Shopping Genius

Shopping Genius is a unique product for the digital age that combines Post-it Note’s classic functionality with the best in online retail technology. 

Tasked by 3M to create an ownable property within the digital space, one that would provide people with the same level of essential utility that they are used to from the classic paper-based Post-it Note product, Profero crafted Shopping Genius; a tool to take the effort out of online shopping by recreating that most useful but humble of things: the shopping list. Shopping Genius is based on the insight that the very basic Post-it Note functionalities have already been fulfilled by digital devices – sending notes, reminders etc. – but the shopping list, that thing that we all use week-in week-out to make our lives easier, is conspicuous by its absence. 

Installable on iGoogle, Mac OS X desktop and Windows 7/Vista desktop, Shopping Genius allows users to search for tens of thousands of products, without leaving the confines of the tool itself, and displays the best-priced items, with links to the site, on a list for purchase later should the user wish choose to buy. It is remarkably simple in its thinking, very simple to use and, crucially, responds to a genuine consumer need with a precise product fit. 

What is more, users are incentivised to refer a friend to the service via a prize draw with a difference: If you introduce at least one friend to Shopping Genius (from up to three referrals), you have a chance of winning a monthly shopping fund boost of up to £1,000. As you would expect from such an interactive shopping tool, you get to choose your own prize – just use the search function and pick any prize as long as it’s under £1,000! 

Post-it Shopping Genius: bargains without the hunting.