Orange Boutique

Create Your Perfect Package 

When you’re shopping for a premium product, you expect a level of service to match; something you might not trust to find online. 

Orange have set a new benchmark for online shopping; a boutique experience for customers looking for a premium phone online. Rather than confining customers to the traditional e-commerce approach of pushing them to purchase in the most direct way possible, the Boutique lets them explore their options easily and personalise their experience. 

Orange Boutique invites customers to browse a hand-picked selection of products to create their perfect phone and plan package. The collection showcases the latest high-end handsets on the market, each beautifully presented on the interactive carousel. 

Customers can scrutinise every detail using advanced zoom functionality and 360° rotation. Phones can also be compared side by side to further ease decision making. And for those who’d prefer to choose their plan first, the ‘plans wall’ can be filtered to find the best fit. 

Orange Boutique has revolutionised the way people shop online. It has improved pay monthly handset purchase significantly showing what can be achieved when innovation, service, quality and thought are at the heart of the online experience.