Ollie’s Garage

In a first for the Paul Whitehouse Aviva UK campaign and to accompany the launch of Aviva’s new MultiCar insurance, users were able to interact outside of the TV ad with the new character (a Brummie fishing enthusiast called Ollie) in social media. This was via an interactive flash-based Facebook application, Ollie’s Garage. In the garage users could watch exclusive online videos of Ollie, create a personalised song with the singing fish ‘Colin the Carp’ and play the fishy arcade game ‘MultiCarp’ with the chance to win some great prizes.

Ollie’s Garage can be accessed via http://apps.facebook.com/aviva-multicar/