Nike Training Club
Nike
Empower women to take control of their bodies and lives and make themselves whatever they want to be. Provide them with the tools and products to enable this personal transformation through a mobile experience that's simple and effective and fits into their busy lifestyles. Ignite a get-fit revolution with a new way to work out – in their own time, on their own terms, to their own tunes.
An App that combines years of Nike training expertise in a simple, premium experience. A personal trainer in your ear talking you through customised training experiences set by goal and level, all to your own music. Celebrity & athlete rewards based on training activity, all sharable in community spaces - a localised, customisable product for global markets.. The personal trainer, anytime, anywhere.
Nike Training Club came first in the February 2011 contest.
