Nike Bootcamp

Nike’s European Championships campaign inspired young footballers with a call to arms; Take it to the Next Level. But they didn’t leave it there. With the help of AKQA, they backed it up to the hilt with the most comprehensive and innovative cross-platform digital training programme ever created. 

From state-of-the-art coaching techniques and 480 multi-lingual instructional videos to a mobile app of advanced training aids to take to the pitch and the ability to measure and compare performance stats online, Bootcamp blurred the boundaries of product, branding, marketing, viral and social network in the pursuit of sporting excellence. 

Hundreds of thousands of young players around the globe are interacting with Bootcamp. To get a taste of the action – go to www.nikefootball.com