New Blood 2008

D&AD asked archibald ingall stretton… to create an identity for New Blood 2008 and differentiate it from other graduating creative student shows. We were required to launch and support this identity with an integrated marketing campaign that focused on the show itself – not just the exhibitors – and keep it uppermost in creative directors’ minds to maximise their attendance. 

After many meetings and reviews, we all agreed on one simple idea. An idea that we executed online and across DM, press, ambient and at the exhibition itself. The campaign included the use of Google maps, Flickr, QR codes, real-time digital projections, viral, and YouTube content to name just a few.