My Twisted Love

Background 

HP wanted to create some noise around the launch of their new TX1000 Pavilion Notebook. This laptop has a sharp new design incorporating features never seen before, such as a unique inlay and twistable screen that allows 360 degree viewing. Not to mention a multitude of multimedia features. 

Solution 

Here was a product from HP that was actually sexy, something that people would fall in love with the looks of as well as the functionality. We decided to play on this with a very cheeky take on those totally over the top perfume commercials that are so esoteric they’re in danger of vanishing up an orifice – take Calvin Klein’s Obsession for example. 

Moodily lit, shot in grainy black and white, and starring a pouting male model we witness a show of obsessive love for this sexy laptop. Once the silly short film has been seen, users are encouraged to stitch their friends up by placing a mates face where the model’s face was. They can also dress their friend up with a range of delightful accessories like a rather fetching fez or some lovely Pat Butcher earrings. Super.