Men Vs. Women

The Nike+ Men Vs. Women challenge launched with an integrated campaign across Europe that includes a social media and email campaign created by AKQA. 

Men and Women runners received gender-specific emails encouraging them to sign up early, recruit their friends and start the banter through team Facebook fan pages. 

10,000 men and women signed up to the challenge in the first two weeks, before the launch of TV, print and online media. There are currently over 60,000 runners taking part in the challenge – making Men Vs. Women the biggest challenge ever on Nike+.