Man Walks into a Barber Shop
Simon Gill, went back to his roots and put his beard on the line to raise money for Oxfam’s Trailtrekker a 100km non-stop walk across the Dales.
Visitors were prompted to vote for their favourite beard (from a choice of 8 plus a late challenger beard) as an incentive to donate funds for Simon’s fundraising efforts.
The campaign attracted interested from far and wide – first starting with friends and colleagues, but jumping out to friends of friends who wanted to get in on the action.
The Northern Monkey beard was a clear winner and was shaved in several days before the walk – ensuring Simon sported the prize-winner and looked clearly daft in the Dales.
This fundraising campaign capture people’s imagination, whipped up interested and smashed the target by a staggering 300% - putting the team in the top 4 on Oxfam’s leaderboard. And making a lot of people smile in the process.
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