Lynx Angel Ambush

To bring to life the seductive effect of Lynx Excite, the fragrance so tempting “even angels will fall,” Lynx created a breath-taking Augmented Reality digital outdoor campaign which brought to life the iconic TV creative across large scale sites in London and Birmingham.

To make angels fall, members of the public stood on a ‘hot’ spot on the ground where a camera captured the action and broadcast it on to the digital outdoor screen. People then watched as angels appeared to plummet from the sky landing next to them in a cloud of dust before flirting with them adoringly.

Created and conceived by Mindshare Invention, produced by Grand Visual and Mind's Eye, the Unilever campaign blended live real-life footage with green screen studio footage of the Lynx angels. The interactions were vision mixed live using a complex integration of bespoke software with existing site technology. Bespoke floor media at the sites, 2 of the highest footfall sites in the UK, created an anchor point where the digital angels could seemingly interact with real people.

A film was created out of the experience and it has already achieved over 320k views in two weeks, helped by 4,835 Facebook shares, 1,298 tweets and 139 blog posts.