LURPAK Lightest Spreadable: Week of the...

For the digital launch and showcase of the new Lurpak Lightest range, Outside Line created a metamorphosis from the existing landing page to one filled with a celebratory, wonderful and wise, world of good food.

Each week will focus on a new ingredient and provide good food content from a range of media.

The site has been built in HTML 5 to work on all devices including ipads and mobiles, as people now increasingly browse for food inspiration on a range of devices.

Outside Line also added a special area that is built in flash for people to explore the wonderful & wise rainbow.

The content will be reflected across all owned channels and aims to broadens knowledge of ingredients, whilst inspiring and enabling good food choices