Keep Discovering

Emirates use the endline “Keep discovering” to sum up their philosophy on travel: you get the most out of travel by getting off the beaten track, exploring and experiencing things that you might ordinarily miss out on. Our brief was to encapsulate this spirit through an online advertising campaign. 

Solution 
The ads open with an unbranded piece of film. If people are interested in it and choose to explore it, they will be guided by the cursor towards a hotspot. Rolling over the hotspot switches the film to the point of view of someone directly experiencing the subject. By excluding people who don’t have a sense of curiosity, we know that people who do see the reveal will relate to the spirit of “Keep discovering”. All the footage was shot bespoke for online advertising formats.