John Lewis Fashion

As part of a larger print and poster campaign, the digital ad formats play on the tendency for spring to throw up unpredictable weather conditions by showcasing various suitable outfits. Geo-climatic technology is used so that whenever a consumer goes online, the outfit that is shown in the banner ad is suitable for the current weather condition in their location. Users also have the ability to scroll through other weather conditions, causing the models to rotate wearing other suitable outfits.