It's your city

 With an impressive new multimedia system, the new generation smart fortwo is capable of bringing any city to life, keeping you entertained, your way. 

To dramatise this, we created a banner containing a 3D cityscape that could react to music in much the same way as a graphic equaliser. Users were invited to make the city come alive with a track from the We7 database – over four million tracks to choose from – for a truly immersive experience within the media space itself. 

Early indications show click throughs as high as 1.39% (six times the industry average) and interaction rates of up to 4.61%.