It's Sunshine O'Clock

'It's sunshine o'clock' is an online sunshine finder that offers London consumers the chance to view local pubs and parks by their hours of sunshine! Users can enter their location to find details of local pubs and parks and at what times they will be at their sunniest. They also have the option to view a whole host of pubs and parks with great sunny spots on a map. 

Pimm's plan to roll out the service beyond the capital and on mobile next year.