iD3

The premise is incredibly simple. Launch a mystery flavour and invite consumers to guess what it is, with the lure of big rewards. A mystery that has inspired much debate, both online and in the real-world. 

The supporting three-part advergame expands upon the mystery flavour intrigue, by allowing fans to become the hero in their very own ‘choose your own adventure’. The adventure puts consumers in the driving seat, allowing them to decide their fate by choosing the direction it should take. 

The advergame is uniquely integrated with Facebook Connect, which enables a more personalized and immersive experience for Doritos fans. As a result making the game more social and pushing the boundaries of technology. 

The integrated campaign created and led by communication agency Initials brought together a raft of cutting edge creative talent including Upset.tv and rehabstudio. AMV BBDO provided digital planning and consultancy.