HotSpot Player

Nike asked us to create a new way to use their athletes and entertainment content to drive consumers directly to their NikeStore online retail site. 

We created NikeStore HOTSPOT, an interactive video feature that allows viewers to discover more about Nike product featured in the video simply by rolling over animated hotspots – before linking directly to purchase. 

NikeStore Hotspot turns every piece of Nike branded content into a potential direct route to purchase.