Get Your Energy Back

Glue were asked to create awareness for the new Toyota Auris Hybrid - a car which recycles its energy while it drives. 

We did this by creating a one of a kind projection-mapping animation. Focused entirely on the car, its bodywork ‘appeared’ to transform and after revealing its inner hybrid energy, it ‘energised’ the environment, before the energy was sucked back in. Passers-by recorded the spectacle, and flyers asked them to tag their content, enabling easy hub-site aggregation - an innovative way to showcase an innovative car.