General Election Campaign 2010

The Green Party asked us to help position them as the credible alternative – a party with some of the most progressive ideas on how to tackle day to day political issues such as housing, pensions, the health service and banks, underpinned by some of the most forward thinking ideas on the environment. 

The ambition was big, the budget tiny. 

Our solution was an innovative multi-media campaign with a strong digital focus. 

The idea was to make every part of it as sharable and relevant to people as possible. 

We used the colours associated with the various parties to create a distinct look and feel and tried to avoid getting involved in any of mudslinging everyone else was up to.