Extinction

A groundbreaking online event which engaged participants right up until DVD release day. 

We used online PR, seeding and an advertising campaign to drive traffic to the Resident Evil Extinction website. Here, users signed up and created a competition avatar which they looked after until the day they were released onto the web into some never seen before live rich media placements over a number of sites. Here, they were killed off throughout the day...until there was only one.