Escape the Map

We’ve all used StreetView before. But what would happen if you were captured by the StreetView camera and trapped inside this strange, parallel universe for real? Our new brand campaign for Mercedes-Benz explores what this might be like. Escape the Map follows the story of Marie, a girl-next-door turned camera victim. As the viewer, you must respond to her plea for help, by finding and assisting her in escaping the map before she is deleted. For those that succeed in escaping back to the real world, there is also a very real Mercedes-Benz C-Class Coupé up for grabs.

At the heart of the integrated campaign is an innovative five-minute online film starring the Mercedes C63 AMG sport. TV, augmented reality, mobile, print, outdoor and social media work together to complete the campaign, building intrigue and filling in Marie’s back story.