Don't Ignore The Elephant
Mind believes the issue of mental health in the workplace is the ‘elephant in the room’.
So we created a way to get people to notice an invisible elephant, and by acknowledging its presence, to discuss the subject.
You can befriend the elephant on Facebook, then tag him into the background of friends’ photos. They receive an alert that the elephant is in their pictures. Clicking his name links back to a ‘don’t ignore the elephant in the room’ message on his page.
The elephant also checked into offices on Foursquare and posted on Twitter.