CREDIT MADE CLEARER

Capital One

What does APR stand for? What do I do if I get into payment trouble with my credit card? What is a credit score?

These are the type of questions that credit card applicants and users alike want answering. Only they don’t want to read pages and pages of financial information or queue up at the Citizen’s Advice Bureau as: a) it is boring, and b) they don’t have time.

Enter Super Brummie, the Credit Aunties, a Russian billionaire, and a few Bean Counters...

Capital One came to us asking how can we demystify the complicated world of credit in an entertaining and educational way. Together we developed ‘Credit Made Clearer’, a pioneering series of 11 animated interlinking interactive online films hosted on Youtube, MSN Money, Yahoo finance and CapitalOne.co.uk. Each film based on a credit hot topic, ranging from ‘Credit – what is it?’ to ‘Understanding Interest and APR’, uses fun and humour to bring these notoriously dull topics to life.

CREDIT MADE CLEARER came first in the September 2010 contest.