Carrie's MacBook

Campaign Information
Viral for the theatrical launch of SATC 

6 months in development 

We’ve given users ‘faked’ access to Carrie’s macbook using a flash interface 

Users have to complete a series of challenges by snooping around in Carrie’s files 

The challenges are set and completed through a series of chats with Carrie’s friends which the user can participate in 

When users have completed all assignments, they unlock the hard drive and can access exclusive content 

Completely based upon the script of the movie 

Traffic drivers created using advanced After Effects and Flash techniques 

Fully immersive campaign ideally suited to the avid SATC fan