BBC iPlayer Launch

BBC iPlayer means people can catch up on great programmes from BBC TV from the last seven days via their PC. The advertising illustrates this benefit by highlighting a selection of the latest programmes featuring clips and the end line, ‘BBC iPlayer. Making the unmissable, unmissable.’ 

Our online expression of the campaign had to do more than just tell people they never have to miss great TV, we wanted to show them and let them discover the benefits for themselves. We also wanted to explain its functionality and ease of use. Our solution involved working closely with the BBC’s content and back end systems to create a regular feed of clips showing unmissable TV. This was displayed in an embedded player which users could navigate, watch and control clips then click through to BBC iPlayer to the full programme and watch straight away.