Batak Duel

O2 asked archibald ingall stretton… to raise its profile as the official sponsor of the England Rugby team; create a consistent presence during the autumn rugby internationals at Twickenham; and deliver a real experience for the brand thought – ‘We’re better, connected’. 

We told O2 we had an idea for something a little bit special. But to do it, we would need the entire England Rugby squad, a film crew, and a couple of Batak machines. 

And the idea? 

Batak Duel. An interactive game to test and improve reaction times. And which, in 
this environment, pitted the average rugby fan against England's finest. Giving them 
a unique opportunity to challenge the England stars, and to see – once and for all – if they could do better. 

Online players had the chance to win a day with the team. Offline players – in the Twickenham blueroom – got a pie and a pint, and the chance to win seat upgrades
(and, of course, bragging rights over their mates and the beaten England stars). 

The results so far: 55,000+ YouTube views; coverage across the globe; 
and a few embarrassed England players. 

Nothing new there then.