Bang Babes Boob Hijack
In early 2010, CoppaFeel a young, vibrant breast cancer charity approached us to help spread their message that ‘cancer isn't fussy about age’ to young women across the country.
We created ‘Boob Hijack’. Its mission: Hijack every single pair of boobs in Britain by stickering everyone from Lorraine Kelly to The Angel of the North.
A major part of this campaign was hijacking a live televised sex line with the help of X Factor voice over guy, Peter Dickson. The video made a huge impact and reached well over 250,000 hits in its first week and is still being viewed on blogs across the world.
Not bad for the price of a phone call.
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