Alpine Legend

On 1 April AKQA released Alpine Legend, a spoof and homage to popular music gaming titles such as Guitar Hero and Rock Band, to celebrate Xbox sponsorship of the Snowbombing Music Festival. With almost a million views to date, the film promotes a fictitious music game exclusive to the Xbox 360. Within hours of being released, Alpine Legend was causing a massive stir on gaming and video sites, blogs and community forums, and created a 400% lift in visitors to Xbox.com. Twitter has also been brimming with coverage and in terms of media attention, the film has graced the pages of The Times and been featured on CNN and Kotaku's Best Of.