Toyota Yaris – Yaris Social Snap Shot (2011)
Background: All New Yaris launched in Sept 2011. The car is full of smart new features and design that equip its driver to outsmart and overcome problems they might encounter in their everyday lives. The smart money’s on Yaris.
Challenge: To support the launch campaign with irresistible digital content that communicates the smartness of Yaris and builds personality for the car.
Our target audience are young, time poor and have active social lives both on and offline. They’re not in the market for a car and if they were, Yaris probably wouldn’t be on the short list. We need to drive social acceptance and brand reappraisal for the Yaris.
Idea: To extend the ‘Smart money’s on Yaris’ philosophy in digital, we have created a social application that delivers a short snap shot of the user’s Facebook news they may have missed in a compelling animated video.
The Yaris Social Snapshot is housed within a bespoke campaign hub is compatible across desktop, tablet and mobile browsers.